Pepsi Omni-Channel Campaign — “Press Play”
This campaign was designed to increase Gen Z engagement and sales through music-driven lifestyle partnerships. Targeting ages 16–25—an audience that is social-media-driven and pop-culture-savvy—the concept positioned Pepsi as a brand that fuels youth energy and live experiences.

I created a collaboration with Tate McRae, giving fans the chance to win tickets to her Press Play Tour by purchasing Pepsi products. The campaign was supported by multi-channel deliverables, including social content, in-store promotions, and branded assets that reinforced a fun, energetic, and music-centered experience.